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What are QR Codes?The acronym QR is derived from the term Quick Response. QR codes are a type of matrix barcode designed to store and deliver information in an instant, allowing for accuracy in link recognition and convenient functionality. QR Codes were originally created as a way to track parts in vehicle manufacturing. Other industries began seeing how useful they were and started adapting the technology for their own use. | |
Today, QR codes provide businesses the ability to connect with customers instantly at the moment of interest, via a smart phone, such as the Apple iPhone or Blackberry. Barcode reader software that runs in a smartphone is available from a number of providers for free. For the end user, scanning a QR code is much easier than entering a URL into a phone by hand. This can translate to higher response rates from consumers with web-enabled phones. *It’s estimated that a third of all American adults, now own and use a smart phone. QR codes can direct customers to various types of information on the internet, and can be placed on any item imaginable. Placing a QR code on your business card, linking to your company’s Facebook or Twitter account is a great way to provide more information instantly about your products and services. Or, how about placing a QR code on promotional items linking to an incentive or new product information? |  |
Click here or call 800.388.3650 to find out other ways to utilize QR codes or see what else your go-to people can do for you. | |
*Eng, Paul (2011, July 12). 35 percent of Americans own smart phones, says Pew survey. Retrieved from http://news.consumerreports.org/electronics/2011/07/more-americans-own-smart-phones-than-passports.html